I recently heard about this new charity, Born Free, in which top fashion moms designed a collection to help eradicate the mother-to-infant transmission of AIDS in South Africa. Here’s how it is supposed to work. Born Free is selling an exclusive collection of items ranging from Alexander McQueen baby blankets to Mommy-and-me matching outfits made by Prada. Prada. With all proceeds going towards the cause.

More than 700 infants are born each day in Sub-Saharan Africa with HIV. Half of all HIV-positive children who fail to receive proper treatment will die before they turn two, according to Born Free. That is heartbreaking.

The goal is to ensure that every child is born free of HIV by 2015. I am going to come right out and say that I think that maybe their hearts were in the right place but their minds did not get the memo.

Look, I am all for "all proceeds go to this charity" fashion lines. They are awesome. It’s win-win. The cause gets donations and, in return, the person making the donation doesn’t just get a receipt to write off at tax time.

This is my problem with the whole thing. First, the costs are quite substantial which means less people are going to be able to "donate." Vogue magazine featured the collection in its May issue, which got the collection in front of the fashionistas, which is great, if they are interested in the charity, and actually purchase the pieces.

I love that these mom/designers wanted to do something to help these sick children. It is an admirable cause but I think we all know that their key demographic is regular moms just like you and I. The mom who spends all of her waking hours watching her own child grow and flourish. The women closest to the situation. Those in the trenches of motherhood would want to help in any way possible because they have children. The charity is very real and tangible to them. Babies dying is a serious problem and most of all to other women who have small children.

I just wish the line was more affordable so that all of us could help, not just those who are wealthy. The cynic in me thinks those who are buying will be the fashionistas who want the designer with little regard to the cause, but are perfectly willing to take the tax write-off. Not that it really matters to the babies dying of AIDS where the money comes from. I just wish this collection was affordable enough for every mom to donate. Well, wait, there is a bib available for $30 so you could buy that, and I have to admit, the collection is super-cute if you can budget for it.