Valentine's Day is upon us. For many, that means over-the-top romantic gestures, special events, gifts and other wonderful things. It also means revenue, for both the cynical and the practical.

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Bottom line, Valentine's Day is big business for florists, chocolatiers, greeting card companies and jewelers. That is, if you are in a couple. If you are dating, married, partnered or otherwise inclined to celebrate with a special someone, Valentine's Day can be a big deal, romantically and financially.

And, if you are in a couple, why not enjoy the love is in the air aura that is Valentine's Day? It can be a way to spend time together, time that in our busy lives is otherwise hard to find. But, if you are single, you don't have to be left out. And, you don't need a special day to practice the art of love.

I was in a couple recently, and for a long time. Now, I'm not. So this year, I'm going to be my own Valentine.

It's not really about the candy or the flowers; it's about love. It's about self-love, being loved and loving others. Yes, it is a day to go all out for a lot of romantics. Valentine's Day can also be a reminder that we all need, deserve and can have love, no matter what.

What if you could be your own Valentine, single or not, every day?

I'm not saying chocolates and Champagne all around, bathing in rose petals and living in a constant state of bodice-ripper cover art. I'm saying, practice self-love, love others and let yourself be loved, every day.

Treat yourself, love yourself. Today, on Valentine's Day, or both. Get a massage if your body craves it; buy yourself flowers if that makes you happy; indulge in a box of chocolates if that feeds your soul or sweet tooth.

The beauty of being your own Valentine is that you can't go wrong. Listen to your heart. Love and care for yourself always. Know that the effort to recognize and meet your own needs will go a long way. You'll feel loved, and you'll exude love. And we all need that, every day.

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